SOCIAL MEDIA AND THE TEEN BRAIN – HOW TO MAKE IT WORK FOR THEM
by Karen Young, Via www.heysigmund.com
Teens and social media are a modern-day love story – mostly inseparable, and with plenty of ups, downs and drama. Social media is still relatively new, and there’s still a lot to learn. The more we can understand about social media and its effect on teens, the more we can help them manage it in ways that will enrich them and see them flourish into the happy, healthy adults they are all capable of being.
In a groundbreaking study, published in the journal Psychological Science, teenagers had their brains scanned while they used social media. Thanks to some brilliant technology, and social media’s almost magical way of having teens be still for a while, there were some remarkable findings.
But first … the research.The study involved 32 teenagers, aged 13-18. They were told they were going to be involved in a social network similar to Instagram, except smaller. The teens were shown 148 photos on a computer screen for 12 minutes, including 40 photos that had each submitted. While they did this, their brain activity was analysed using functional magnetic resonance imaging (fMRI). Each photo showed the number of likes it had received. What the teens didn’t know, was that the likes were actually put there by the researchers, not by online ‘friends’. (It’s okay – the researchers came clean at the end and told the teens that they were the ones who had decided on the number of likes, so there was no unnecessary heartache.)
Another part of the study involved teens looking at photos that were neutral (pictures of food and friends), and ‘risky’ (photos of cigarettes, alcohol, and teens in provocative clothing). The teens had to decide whether or not to click ‘like’ on the photos. This part of the study looked at the influence of peers on decision-making.
Teens and Social Media – What they found …‘Likes’? Love ’em!’ – the teen brain.When the teens saw growing numbers of ‘likes’ next to their photos, a part of the brain’s reward circuitry – the nucleus accumbens – lit up. This is the same brain circuitry that is switched on by eating chocolate and winning money. When we get something we want, the nucleus accumbens releases dopamine to reinforce the behaviour. Dopamine is the ‘I’ve gotta have it’ chemical. The release of dopamine feels so good, that we’re driven to keep doing whatever triggered it. For teens, the delicious hit of dopamine that happens with growing likes on a photo can be enough to encourage the chase for the next social-media feel-good.
‘But my tribe. My tribe.’ – the teen human.Regions of the brain known as the social brain, and regions linked to visual attention were also activated when the teens saw the flourishing likes on their photos. There is a good reason for this, and it’s to do with the mega-changes that happen in the brain during adolescence. An important developmental goal of adolescence is to gently move away from the family tribe (though it might not always feel that gentle!) and towards the peer tribe. Social media is thick with opportunities to strengthen peer connections and experiment with finding somewhere to belong, and people to belong there with.
Do I ‘like’ it? Well, what’s everyone else saying?The researchers made another interesting finding. When the teens were deciding whether to ‘like’ a photo, they were heavily influenced by the number of likes that were already attached to the photo. Regardless of whether the photo was neutral, risky, or even their own photo, the teens were more likely to ‘like’ the photo if the likes were higher.
‘Teens react differently to information when they believe it has been endorsed by many or few of their peers, even if these peers are strangers.’ – Lauren Sherman, lead author, researcher in the Brain Mapping Center and the UCLA branch of the Children’s Digital Media Center, Los Angeles.
What it all means for the real world …Social media can play an important and healthy role in helping teens forge through adolescence, but there will be trouble spots to step around. These are a normal part of adolescence. They would have been there for us too, but just not in the form of social media. The key lies in awareness and information. (Doesn’t it always?) Understanding the developmental goals teens will be working towards, and the needs they will be driven to meet, will make the risks of social media easier to navigate and the benefits easier to embrace.
Their need for connection with peers can make it tough going for them sometimes, but it’s a really normal and important part of them moving through adolescence and becoming healthy, independent adults. The shift from childhood, through adolescence into adulthood is a long-term plan, and the path isn’t going to be straight. The greatest growth will often happen on the curves and the uphill climbs.
9/10/2022 02:58:56 pm
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